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January 23, 2024

Study: Newcomers who use social media before arriving in Canada

According to a study conducted by Toronto Metropolitan University (TMU) in 2023, 65% of surveyed “pre-arrival newcomers” used social media for job prospects before coming to Canada. Speaking to the general benefits of utilizing social media during pre-arrival, the TMU study notes that “in the first six months of arrival, [pre-arrival social media users] had,